Coca Cola Bottle Cap Contest

Articles 20VN | Marketing Makes Safety Stick | safety | marketing ...

The Coca-Cola Company has a logo of a bottle cap that says, "Always Safety" on it. Around the bottle cap the message reads, "On Top of Everything We Do." It is relevant to their business, catchy, and sends the right signals. Before you get to this point in your safety program, there are a few items that need to be in place.

You have management commitment, meaning that the senior managers are behind the safety program. They provide the necessary resources to fulfill the objectives of the program by allowing time for attending training and by authorizing a budget for safety. When managers look at the metrics that determine their incentive bonuses, safety performance is included with other measurements such as volume, quality, and profit. If you do not have senior management commitment, start there by presenting your case to them. You are not "saving the company money" by decreasing claims; you are "making money" for the company by decreasing injuries and accidents, increasing productivity, lowering insurance costs, and decreasing turnover by positively affecting the culture of the workplace.

Once you have management commitment, you have written safety policies. Make sure that your policies are realistic, meaning that they reflect the actual way you do business, not the way you would like to do business. If you need to change the policy to match your habits or change your best practices to match the policy, be guided by whichever will prevent the most injuries.

So you have all of the required OSHA programs on the shelf. You are familiar with the regulations that apply to your operation, such as machine guarding, respiratory protection, hazard communication, lockout tagout, forklift certification, and more. Now that you have senior management behind you and a binder of written policies, what do you do with them? How do you spread the word?

Come up with a marketing plan for your safety program, and then train your supervisors and managers before launching it with your employees. Employees will go to their supervisors with questions, so the supervisors need to be prepared. Back to marketing.

Your only limits are the limits of your imagination. Be creative. Decide what your message is, possibly "Zero is our Hero" or something about zero injuries. I recently heard a speaker suggest "I Pee Clearly Now" as a slogan for a hydration program. Come up with a good one that is easy to say and easy to remember.

Use all existing channels of communication to get the message across. Take a photo of the employee with the best safety record and distribute it to all locations for their bulletin board with quotes of how he or she operates safely on a daily basis. Ask employees what is important to them. If an employee says his family is why he works so hard, take a picture of him at home with his family. Blow it up into a poster and put it on the wall in the shop or by the time clock with a quote from him and a line about why we work safely. If it's a sports car or a beach house, blow that up into a poster to keep it interesting. Rotate the posters to keep employees looking. Most people like to see their own name and their own picture being recognized at work.

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