Putnam Publishing Group

Red Alert: Pearson plc (NYSE:PSO)

Red’s Bull Trade Alert: Pearson plc (NYSE:PSO)

1 August 2011

Profile: Pearson plc engages in education, business information, and consumer publishing businesses worldwide. The company’s North American Education segment provides higher education services, such as higher education publishing; MyLab digital learning, homework, and assessment programs; and LearningStudio, a suite of learning management technologies, including eCollege and Fronter. This segment also offers assessment and information services; school curriculum services consisting of school publishing; enVisionMATH, a digital math curriculum; America’s Choice school reform services; online learning platform for teachers and students; Poptropica video game; digital programs, such as digits, a digital middle school math’s program; Writing Coach, a blended print and online program; and Online Learning Exchange, a personalized digital learning program. Its International Education segment provides educational content, assessment, technologies, and related services to educational institutions. This segment offers spoken English training for adults, as well as provides eCollege and Fronter learning management systems. It also offers MyLab digital learning, homework, and assessment programs. The company’s Professional segment focuses on publishing, training, testing, and certification for professionals. Its Financial Times group segment provides business and financial news, data, comment, and analysis in print and online formats to the international business community. Its products include Financial Times newspaper; FT.com Website; financial magazines and online services; and Mergermarket, which provides forward-looking insights and intelligence to businesses and financial institutions. The company’s Penguin Group segment engages in book publishing business, under the Hamish Hamilton, Putnam, Berkley, Viking, Dorling Kindersley, Puffin, and Ladybird imprints. It also offers ebooks. The company was founded in Y 1844 and is headquartered in London, the United Kingdom.

Sector: Services, Publishing Books

Website: http://www.pearson.com

Latest News: Pearson ups earnings guidance after strong 1-H

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

People: Welby and Martin to Run Putnam & Riverhead Publicity ...

Alexis Welby will join Putnam as director of publicity and Jynne Martin has been named director of publicity for Riverhead, as part of "a new strategic publicity structure that focuses on the editorial strengths of each imprint" and creates two separate publicity teams. Welby was most recently associate director of publicity for Simon & Schuster, and Martin was associate director of publicity for the Random House Publishing Group. Both start on September 6, reporting to executive director of publicity Marilyn Ducksworth. Mih-Ho Cha will remain senior publicity director for both imprints, while Michael Barson will move into a new role as senior publicity executive for Putnam, shifting his attention to the strategic growth of Putnam's brand name authors and debut writers. Stephanie Sorensen , who had been co-director of publicity for Putnam and Riverhead since 2005, is leaving to pursue a graduate degree in psychology.

Kara Cesare has joined Ballantine Bantam Dell as executive editor, effective September 21. Previously she was an executive editor at Gallery Books.

At Perseus, Clay Farr has been promoted to vp Marketing, responsible for driving initiatives that strengthen corporate and imprint marketing, including identifying, testing and rolling out new marketing partners, building new marketing tools, and identifying and strengthening best practices. Farr, who was most recently director, national accounts for Borders, Apple and Google, begins his new position this week.

Serendipity Literary Agency has announced a number of new hires. Former executive editor at Grand Central Karen Thomas has been named senior agent, Michelle Hardy joins as associate agent, Shanta Inshiqaq has been named international sales manager for the agency, and Arielle Loren joins as social media strategist. Previously Hardy ran the Dream Relations book publicity firm, Inshiqaq managed sales accounts in Asia, Latin America, Caribbean and Mexico for Penguin, and Loren was the founder social media firm L Media House.

Mysterious Press and Highbridge Audio are jointly launching two new audio imprints this fall.

Red storm rising

1989 American Publishing

Publishers, distributors, & wholesalers of the United States

On the third hand, humor in the dismal science, an anthology

Black Enterprise