Unusual Greeting Cards
Chirply Brings Crowdsourcing—and Good Art—to Greeting Cards
Startups , IT , design Chirply Brings Crowdsourcing—and Good Art—to Greeting Cards Wade Roush 6/23/11In this era of Kindles and iPads and cloud-based data storage, the idea of an Internet startup that’s actually focused on paper is more than an anachronism—it’s almost a contradiction in terms. But that’s Chirply , a Y Combinator-backed company in San Francisco that sells high-end greeting cards—and soon notebooks and wrapping paper—printed with designs from independent artists. The six-employee startup runs a website where artists submit designs and random fans and customers vote for their favorites (that’s the Internet part). And the designs themselves are fun, hip, and edgy. But in most other ways, Chirply would be as at home in Peoria in 1935 as it is in San Francisco in 2011.
To find out more about the startup, and what inspired a pair of brothers with background in cloud, security, database, mobile, and video technology to launch something so retro, I biked into SoMa in April to visit Chirply’s office at 153 Townsend. (They’ve since moved.) The building contains a warren of rental offices occupied by early-stage Web startups, including other Y Combinator alumni like Convore and Rapportive. So it’s probably safe to say that Chirply was the only company in the building whose office was stacked high with boxes full of actual stock—greeting cards, on the day I visited.
“My brother and I both come from artistic backgrounds,” Gagan Palrecha explains. “I ran a record label for 10 years. My brother [Neel Palrecha] was a professional musician in a touring band. We both grew up screen-printing T-shirts and concert posters in our parents’ basement. So we’ve been in that world, and a big part of what we set out to accomplish was to work closely with designers and give them a serious outlet for their art.”
Laudable enough—and as for why the Palrecha brothers chose greeting cards and wrapping paper as the medium for their mission, I’ll get to that in a minute. But it’s an interesting fact that Chirply didn’t start out as a crowdsourced paper goods company. “Pivots” aren’t unusual for young startups, but Chirply’s, which came just a month before Y Combinator’s summer 2010 demo day, was more dramatic than most. The original idea for the company was all about the Internet, befitting Gagan’s background at early cloud services company Loudcloud, security startup Vantu, and Oracle, and Neel’s history at mobile video companies MobiTV and Quickplay. The Palrechas wanted to turn Twitter into a platform for e-commerce by writing software that would translate a retweet into a purchase. “Let’s say you were Capital Records selling a new Coldplay album,” says Gagan. “You could put out a message saying ‘retweet this message and get the new Coldplay record for $5.99′ and then all of your followers, to get that price, would click the retweet button.
Unusual Greeting Cards - News
The stock through American Greetings Corp.'s (AM) fiscal first-quarter profit rose 5.7% as the greeting card company recorded a 22% sales pop in its international segment. Shares were off 7.9% to $22.48 in premarket trade as the company's top line
chose greeting cards and wrapping paper as the medium for their mission, I'll get to that in a minute. But it's an interesting fact that Chirply didn't start out as a crowdsourced paper goods company. “Pivots” aren't unusual for young startups,
Clinton Cards Plc (CC/ LN): The UK's biggest greeting- card retailer may plan a restructuring that will lead to the company going private and reducing its number of shops, the Sunday Times reported, without saying where it got the information.
Some schools taught students to make colourful greeting cards for their fathers while others taught to prepare some gift items from things that are easily available to children. “We have taught children to prepare photo frames, pen-holders and other
Community members and visitors find unusual gifts at Art Reach. I am no exception. While searching for a greeting card at the shop, I made a pleasant discovery: Not only is Les Rosan (Saturday columnist) a writer but he's a photographer, too.
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